Co-Op Marketing Funds Can Freshen Up Your Car Wash

Chipper New - Chemical Sales Manager

Co-op marketing funds used to replace six large menus.

By Chipper New, Chemical Sales Manager, Howco Inc.

Would you like to freshen up the appearance and marketing of your car wash? Many car wash operators may not be aware that chemical vendor co-op funds are often available to use for updating marketing materials, such as signage, menus, banners, WindMasters®, flags, etc. Co-op dollars offered vary based on the amount of product purchased from the vendor.

Signage is one of the most potentially impactful but often overlooked elements at a car wash. It is a major component of curb appeal and one of the first things that customers encounter at your operation. Signs are critical to welcoming, directing, informing, and even comforting customers as they navigate any car wash site. Dirty, damaged, faded, outdated, and/or inaccurate signs can be tremendous deterrents to attracting and keeping customers.

Co-op marketing assistance may be available for both new and existing chemical car wash customers, depending on the situation. In some instances, the chemical vendor logo may be included on the marketing materials, which can help with car wash credibility via association with recognizable and respected brands.

One example involves a Howco car wash customer who switched their chemical products vendor. We subsequently assisted the car wash customer with acquiring co-op funds to replace all six of their large menus. These acrylic, back-lit menus bear the well-known and trusted chemical vendor’s logo, and the package also included pay station menus and drum covers. The operator procured this high-quality, attractive signage worth thousands of dollars for free via the new vendor relationship.

Howco’s chemical vendor co-op program is a terrific perquisite for car wash customers, enhancing our offering of top-quality chemicals at competitive prices with superior service. To determine how your car wash can receive co-op marketing support, please contact a Howco chemical sales representative.