Choosing the Supplier That Works in Your Favor 

Why a Nimble Partner Like Howco Outweighs The Giants 

by Danny McRorie, Equipment Sales Manager / Howco, Inc. 

When you’re ready to Plan|Develop|Operate® a successful car wash business, choosing the right equipment and chemical supplier is crucial. Car wash operators find themselves choosing between large, consolidated suppliers and independent distributors such as Howco. While big companies may initially appear the obvious choice due to their soup-to-nuts offerings and brand recognition, Howco offers unique advantages that can make a significant difference in your expenditures and business operations. 

Personalized Service and Flexibility 

Howco’s size and structure make it a nimble company able to offer more personalized and flexible service. Because we handle fewer clients compared to large, consolidated suppliers, we can focus fully on understanding your specific needs and challenges. This allows us to offer custom solutions, quickly adapt to changes, and provide more direct communication, ensuring you get the right products and support for your business. 

Competitive Pricing and Better Value 

Without the overhead and extensive corporate structure of consolidators, Howco has the flexibility to offer more variety and competitive pricing. We work closely with manufacturers and pass savings directly to you. Additionally, we prioritize value over volume, which means operators get high-quality equipment and chemicals tailored to your budget and goals rather than a one-size-fits-all approach. 

Faster Response and Local Support 

Howco is a regional distributor serving 12 states, which means faster delivery times and quicker on-site support. In the event of equipment failure or chemical supply issues, we can provide rapid service to keep your car wash running smoothly. This proximity also fosters stronger relationships, meaning you will deal with a trusted advisor rather than just a salesperson. 

Innovation and Product Variety 

Unlike consolidated suppliers that rely solely on a narrow selection of product offerings, where you may only have one choice in any given category, Howco reps a wider variety of specialized products and equipment. We can explore innovative solutions and niche products that may better suit your specific car wash style, challenges, and customer preferences. 

And while we encourage our customers to consider our excellent maintenance and chemical programs, we do not make them mandatory through locked-in contracts that often subsequently escalate in price. 

Building Long-Term Partnerships 

Since 1969, our aim at Howco has been to build long-term partnerships rather than just close quick sales. We are fully invested in your business's success and go the extra mile in training, advice, and support. Our business grows when yours grows, creating a mutually beneficial relationship built on trust and commitment. 

Choosing between Howco and a big, consolidated supplier comes down to your priorities. If you want personalized service, better pricing, fast local support, a wider selection of innovative products, and a partner invested in your success, Howco is the smarter choice. The Howco advantages can help your business find Car Wash Success® in a competitive market. 

Howco is a car wash distributor and development partner serving operators across equipment selection, site planning, chemical programming, and ongoing operational support. To learn more about how Howco can support your current or next car wash project and deliver Car Wash Success®, contact our team. You can also visit Howco.com for informative podcasts with Howco team members and more helpful articles.